Launched in 2016, Brave is based on the open-source Chromium Web core, meaning that users of Google Chrome will find it comfortingly familiar while also trying out a platform that sets itself apart from most browsers available today.īrave’s premise is that it gets the job done in two ways. We reviewed one such privacy browser, Brave, that blocks website trackers and advertisements while claiming to be three times faster than Google Chrome. While most users are able to brush aside this inconvenience and continue browsing, those who are more concerned about prying Big Tech companies might consider trying out a privacy browser that aims to protect their internet experience. (For insights on emerging themes at the intersection of technology, business, and policy, subscribe to our tech newsletter Today’s Cache.) Soon, you are followed across the web by uncomfortably specific ads that eerily echo your most private problems and desires. “DuckDuckGo and Brave intend to collaborate on co-branded privacy awareness initiatives and experimental pilots,” the companies said in a statement.A quick search on Google Chrome or Safari might take just a few seconds to lead you to the answer you need, but the resulting data from the search and what it reveals about you as a consumer is rapidly monetised.
The two companies have promised there will be more to their collaboration than was revealed in today’s announcement, calling it “only the beginning of a long-term partnership.” The DuckDuckGo announcement could entice some users to give Brave’s browser another look. Since Brave blocks all ads, it has promised to help publishers replace lost revenue with tokens gifted from users who enjoy their content. It launched its own crypto token in June in a $35 million token sale and conducted the first of several planned token giveaways last week to attract new users. The company, founded by former Mozilla CEO Brendan Eich, is currently making a push to expand its reach. Google has been the default search engine on Brave, but beginning today DuckDuckGo is the suggested option for private tabs.īrave, which launched in January 2016, says it currently has close to a million monthly active users.
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